The 'Snowcat' ad from Olympus features one tough picture-taker. The ad shows an Olympus camera which is run over by a snowcat and crushed into the ice. The camera survives and thrives, and is rediscovered underneath layers of snow intact, still powered on and fully-functional.
The 'Snowcat' ad from Olympus demonstrates just how tough the Olympus camera is, but next time they should run over it with a monster truck on cement.
Implications - Businesses that are able to effectively and engagingly demonstrate the quality of their products will see successful results. Consumers will be drawn to those products that are promoted in an entertaining and eye-catching manner in the media.