There have been a slew of viral Old Spice ads, especially since the new Old Spice spokesman Isaiah Mustafa (a former ASU wide receiver) took to the spotlight in 2010. Now, their roster for spokesmen includes Terry Crews (a former NFL player) and even Fabio.
Old Spice is a brand that has a sense of humor. This has been one of the contributing factors to their appeal and wild success, but there is one other factor that has taken them from a company selling a hygiene products to a widely-sourced marketing powerhouse: their social media savvy.
From interactive campaigns that let users create their own songs via Terry Crews' muscles to personalized video responses, it's no wonder the brand nearly three million hits on YouTube alone.
From Interactive Videos to Manly Men Marketing
Brawny Percussion Cleanser Commercials
The Old Spice Muscle Music Campaign Makes Sweet Melodies
Mind-Blowing Cleanser Commercials
Old Spice 'Smell is Power' Campaign Features Terry Crews
The Old Spice ‘Believe in Your Smellf' Video is Humorous
Viral Adman Proposals
The Old Spice Proposal Video is a Hilariously Romantic Sentiment
The Old Spice Danger Zone Man Survives the Elements
Exotic Deoderant Ads
The Fabio Old Spice Commercial Introduces a New Face to the Brand
Sea Captain Cleansing Campaigns
The Old Spice Red Zone Commercial Features Sailors With Swag
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
Mantastic Deodorant Ads
The Old Spice Guy is Back, Urging Guys to Be Like Him
Hunky Holiday Campaigns
Isaiah Mustafa Brings Christmas Cheer as the Old Spice MANta Claus
Paradise Deodorant Ads
Become One of the Freshest Places on Earth with the Old Spice Campaign