The Old Spice ‘Believe in Your Smellf’ commercial is another example of whipping up some fun when it comes to advertising.
This commercial launched to promote Old Spice’s Champion line. At the start of the ‘Believe in Your Smellf’ reel, a young narcissistic man listens to a cassette tape that’s inserted into a Walkman portrayed as a Champion deodorant stick. While lifting weights, the tape starts and voice says, "Repeat after me. I am the best. I have big muscles." This handsome young fellow is portrayed as being an obnoxious man who sports corn rolls while doing everything he can to be the best.
Old Spice relates with consumers by creating satire and sarcasm in its ads, humoring people instead of pressuring them to purchase products. The ‘Believe in Your Smellf’ video is another comical Old Spice advertisement.
More Stats +/-
Hunky Holiday Campaigns
Linebacker Hygiene Commercials
Mantastic Deodorant Ads
Sea Captain Cleansing Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.