The Old Spice ‘Believe in Your Smellf’ commercial is another example of whipping up some fun when it comes to advertising.
This commercial launched to promote Old Spice’s Champion line. At the start of the ‘Believe in Your Smellf’ reel, a young narcissistic man listens to a cassette tape that’s inserted into a Walkman portrayed as a Champion deodorant stick. While lifting weights, the tape starts and voice says, "Repeat after me. I am the best. I have big muscles." This handsome young fellow is portrayed as being an obnoxious man who sports corn rolls while doing everything he can to be the best.
Old Spice relates with consumers by creating satire and sarcasm in its ads, humoring people instead of pressuring them to purchase products. The ‘Believe in Your Smellf’ video is another comical Old Spice advertisement.