Stacy's Partners with Women United to Empower Through Art

 - Mar 7, 2019
References: unitedway.org & stacyssnacks
A series of limited edition snacks packaging are adorning Stacy's products for International Women's Day. There are a total of six designs, each of which has been conceived by a female artist. The 'Rise Project' is initiated in collaboration between Stacy's and Women United — a program led by United Ways that is intended to support female entrepreneurs in their business endeavors through microgrants. The brand is attempting to motivate its consumers to match its $100,000 commitment to the initative.

Stacy's playful, women-empowering snacks packaging is intended to evoke the six stages of the female journey — the 'Inspiration' that drives ideas, the 'Courage' to put those concepts out there, the 'Grit' to work hard for their realization, the 'Nourishment' that is needed for the idea to grow, the 'Success' that drives motivation, and the 'Community' that is built around it.