A new Van Gogh Vodka has been unveiled by the brand to help celebrate International Women's Day and pay homage to the triumphant capabilities of women today as well as throughout history. The new spirit branding was created in collaboration with artist Kate Worum who created the first limited-edition label for its signature product and pays homage to Vincent Van Gogh's Oleanders piece. The packaging also highlights the brand's new #GoghGirl campaign to help show support and encouragement to all women, and start more dialogue through social media.
Worum spoke on the new Van Gogh Vodka branding saying, "I love to bring joy (to my work) just by bringing color and beautiful art that makes people feel good. When I thought about designing the label, I sat down and looked through all of his paintings and when I came across the Oleanders painting, I knew that was one I just wanted to take an element of and then build off it.”