As well as being able to conveniently purchase multi-packs of KIND's snack bars, consumers can now place an online order for a custom snack bar box thanks to the brand's new Build Your Own Box option. To begin, consumers have the choice of assembling a 20-count or a 40-count box to equip themselves or perhaps an entire family worth of snacks for a period of time. After settling on a box size, consumers are able to set how often they'd like their customized snack box to be delivered and get a discount with a regular Snack Club subscription.
When it comes to actually building a box of snack bars, people are able to choose from KIND's many products, which include bars that are ideal for breakfast, grain-based, kid-friendly, protein-packed, nut butter-filled and more.
Key Themes Behind This Trend
- Custom Snack Box
- Opportunity for companies to offer customizable snack boxes to cater to individual preferences and dietary restrictions.
- Subscription Snack Club
- Potential for businesses to create subscription-based snack clubs, allowing customers to regularly receive customized snack boxes.
- Personalized Snack Bars
- Innovation potential in developing personalized snack bars that cater to specific nutritional needs and taste preferences.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to tap into the customizable snack box trend and offer personalized snack options.
- E-commerce
- Potential for e-commerce platforms to develop subscription-based models for customized snack box deliveries.
- Health and Wellness
- Innovation potential for health and wellness brands to create personalized snack bars that align with specific dietary needs and preferences.
