Chick-fil-A's New Smokehouse BBQ Bacon Sandwich is Indulgent
Mary Van Puymbroeck — May 16, 2017 — Lifestyle
References: businessinsider & brit.co
For the first time in three years, Chick-fil-A has released a new version of a classic menu item: the Smokehouse BBQ Bacon Sandwich.
Released as an exclusive product for summer, the Smokehouse BBQ Bacon Sandwich is the first limited-edition release for the company. The sandwich features the brand's signature grilled chicken, Colby-Jack cheese, lettuce, a new Hawaiian style bun, Smokehouse BBQ Sauce and bacon that's been coated in a brown sugar-pepper blend. The sandwich will be available from May 22 to August 19 for $5.59. Along with the sandwich, Chick-fil-A will be releasing a new Watermelon-Mint Lemonade.
According to 'Business Insider' the company developed the Smokehouse BBQ Bacon Sandwich two years ago with Atlanta chef Ford Fry but held off on releasing the sandwich to focus on the re-launch of its app last summer.
Released as an exclusive product for summer, the Smokehouse BBQ Bacon Sandwich is the first limited-edition release for the company. The sandwich features the brand's signature grilled chicken, Colby-Jack cheese, lettuce, a new Hawaiian style bun, Smokehouse BBQ Sauce and bacon that's been coated in a brown sugar-pepper blend. The sandwich will be available from May 22 to August 19 for $5.59. Along with the sandwich, Chick-fil-A will be releasing a new Watermelon-Mint Lemonade.
According to 'Business Insider' the company developed the Smokehouse BBQ Bacon Sandwich two years ago with Atlanta chef Ford Fry but held off on releasing the sandwich to focus on the re-launch of its app last summer.
Trend Themes
1. Limited-edition Menu Items - The release of Chick-fil-A's Smokehouse BBQ Bacon Sandwich as a limited-edition item presents an opportunity for other fast food chains to experiment with exclusive menu offerings.
2. Chef Collaborations - Chick-fil-A's partnership with Atlanta chef Ford Fry to develop the Smokehouse BBQ Bacon Sandwich demonstrates the potential for collaborations between fast food chains and notable chefs to create innovative menu items.
3. Indulgent Flavor Combinations - The use of a brown sugar-pepper blend on the bacon in Chick-fil-A's Smokehouse BBQ Bacon Sandwich highlights a trend towards more layered and decadent flavors in fast food offerings.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of limited-edition menu items to create buzz and drive sales through exclusive offerings.
2. Food and Beverage - Collaborations between brands and notable chefs, as demonstrated by Chick-fil-A's partnership with Ford Fry, present an opportunity for the food and beverage industry to bring new and innovative products to market.
3. Packaged Foods - The trend towards indulgent and layered flavors in fast food items, such as the brown sugar-pepper blend used in Chick-fil-A's Smokehouse BBQ Bacon Sandwich, presents opportunities for packaged food companies to develop similar flavor profiles for their products.
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