Fly By Jing -- the AAPI-founded fastest-growing premium Chinese food company -- and sustainable tinned fish company Fishwife recently joined forces to launch the new Smoked Salmon with Sichuan Chili Crisp.
The delicious new sustainable tinned fish snack will feature family-farmed, sustainably-sourced Arctic Smoked Salmon brined in extra-virgin olive oil, natural sea salt, organic garlic salt, and brown sugar, and of course, Sichuan Chili Crisp. Together, they create a "spicy, tingly, and deeply umami flavor experience."
The new Smoked Salmon with Sichuan Chili Crisp snack will be available for a limited time, while supplies last, and will be sold exclusively through the two brand's websites. The Smoked Salmon with Sichuan Chili Crisp will retail at $39 and will be available in 3-packs.
Notably, the collaboration was born from an in-person connection; founder Jing Gao of Fly By Jing and Fishwife Co-Founder Becca Millstein are friends and share an office.
What Makes This Trend Stand Out
- Sustainable Tinned Fish
- There is an opportunity for companies to create more sustainable and eco-friendly tinned fish products.
- Asian-inspired Flavor Combos
- There is a growing market for products that combine Asian-inspired flavors with other cuisines.
- Direct-to-consumer Sales
- There is a trend towards selling products directly to consumers through brand websites and other online platforms.
Sectors Adopting This
- Food Production
- Food production companies can explore sustainable tinned fish options and Asian-inspired flavor combinations to capture a growing market.
- E-commerce
- E-commerce platforms can provide a space for direct-to-consumer sales and help companies reach a wider audience.
- Sustainability
- Sustainability-focused companies can partner with food production companies to create more environmentally-friendly and socially responsible products.
