Tim Hortons Relaunches Its Annual Smile Cookie Fundraiser
Grace Mahas — September 10, 2019 — Social Good
References: timhortons & newswire
In an effort to help Canadian communities, famed coffee brand Tim Hortons is relaunching its iconic Smile Cookie Fundraiser from September 16 to 22. During this timeframe, for every Smike Cookie purchased, $1 will be donated to over 550 local community programs, charities, and hospitals across Canada.
"Tim Hortons is a brand that has been built up town by town and city by city over the last 55 years and this is one of many initiatives that allow us to give back to the communities in which we live and work," said Mike Hancock, the chief operating officer of Tim Hortons. The Smile Cookie Fundraiser began in 1996 when the first Smile Cookie was sold to help raise funds for the Hamilton Children's Hospital in Ontario. Since then, the campaign has grown to be one of the major fundraising events by Tim Hortons and a great source of help to those in need.
"Tim Hortons is a brand that has been built up town by town and city by city over the last 55 years and this is one of many initiatives that allow us to give back to the communities in which we live and work," said Mike Hancock, the chief operating officer of Tim Hortons. The Smile Cookie Fundraiser began in 1996 when the first Smile Cookie was sold to help raise funds for the Hamilton Children's Hospital in Ontario. Since then, the campaign has grown to be one of the major fundraising events by Tim Hortons and a great source of help to those in need.
Trend Themes
1. Community-focused Fundraisers - Companies can launch their own charitable initiatives focusing on giving back to the communities they serve.
2. Cause-related Marketing - Brands can connect with consumers and promote their products while supporting a social or charitable cause aligned with their brand values.
3. Philanthropic Partnerships - Companies can partner with charities or non-profit organizations to maximize social impact and reach a wider audience.
Industry Implications
1. Food and Beverage - Food and beverage companies can launch their own charitable initiatives or partner with established organizations to support community programs and local charities.
2. Retail - Retailers can use cause-related marketing to increase sales and support social or charitable causes relevant to their brand values.
3. Healthcare - Healthcare providers can use charitable initiatives to support local hospitals and health programs while building positive relationships with their communities.
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