smartwater experimented with the creation of sparkling water beverages in Europe and it is now introducing a new seltzer line to the United States. These first-ever flavored smartwater products include bold and exotic flavors like Strawberry Blood Orange, Fuji Apple Pear and Raspberry Rose. According to smartwater brand manager Lauren Freedman, "Fans—especially Millennials—expect smartwater to be creative, so we knew we needed combinations that would be unique and differentiated, yet approachable."
Seltzer has numerous qualities that are appealing to consumers right now, including the fact that it is refreshing, free from salt and calories and a flavorful alternative to sugary drinks. As many people are changing their drinking habits by consuming fewer sodas, they are turning to sparkling water as a light yet satisfying carbonated alternative.