WiFi-Connected Heated Blankets

The Eddie Bauer Smart Electric Throw Offers Optimized Control

The Eddie Bauer Smart Electric Throw is a connected homeware solution for consumers who are looking to increase their coziness and comfort during the winter months. The blanket features a plush 100% brushed microplush exterior that is reversible to deliver just the right level of coziness that's desired by the user. The connected design of the blanket means users can easily make changes to it via their smartphone or even through voice assistants like Amazon Alexa for hands-free operation.

The Eddie Bauer Smart Electric Throw has a machine-washable construction that comes in six designs to choose from to make it a simple yet connected addition to the home. Users can easily choose between different heat levels as well as timer functionality through the accompanying smartphone app.

Connected Heated Bedding
Companies can explore integrating IoT technology into other bedding products beyond just blankets.
Voice-activated Home Comfort
Brands can create more voice-activated household items to improve convenience and home automation.
Personalized Home Heating
There is a market opportunity for heated bedding that can adjust temperature and preferences based on individual user settings.

Where This Applies

Smart Home
Companies producing smart home technology can expand their range of devices for greater automation and personalization.
Bedding
Bedding companies can expand their product line to create high-tech comfort solutions for their customers.
Technology Retail
Retailers selling new technology can take advantage of the growing market for IoT-connected household items.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 92%
Freshness 10%

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