Dressing children in clothes suitable for adults may seem controversial at first, but the Smallable campaign shows that if done tastefully these offsprings can look cute and chic at the same time. This is illustrated through the tweaking of ready-to-wear pieces. It is important to note that all of the fashion pieces featured in the Smallable campaign are very tame and sophisticated.
The Smallable campaign was conceived by the Young & Rubicam ad agency branch based in Paris, France. Art directed by Stephanie Pasteur with creative direction by Jorge Carreno and Robin de Lestrade, the images were shot by photographer Fred Lebain and retouched by Fred Perrot. What is particularly endearing are the little scissors in each shot. They suggest that a child made the cutouts.
Key Themes Behind This Trend
- Adult-inspired Children's Fashion
- There is an opportunity to disrupt the children's clothing industry by creating more adult-inspired fashion pieces for children.
- Sophisticated Ready-to-wear
- The trend of creating sophisticated ready-to-wear clothing pieces for children can disrupt the traditional children's clothing market.
- Tasteful Controversy
- There is room for tasteful controversy in children's fashion, especially given the success of the Smallable campaign.
Where This Applies
- Children's Clothing
- The children's clothing industry can incorporate more adult-inspired fashion pieces to appeal to a wider audience.
- Advertising
- Advertising agencies can explore more controversial and creative approaches to campaigns, like the Smallable campaign.
- Fashion Photography
- Fashion photographers have an opportunity to create more unique and artistic campaigns that appeal to a wider audience.
