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MTV Switch

 - Nov 24, 2008
References: ecopop
I am all for great green news and initiatives to save the environment. This one is marvelous. 

MTV International Networks launched a global advertising campaign called MTV Switch, which speaks to young viewers of mainstream media through short films and high quality spots pressing the all-important message of slowing down global warming. 

Educating youngsters using creativity, humor and pop culture is brilliant and much-needed if the next generation is to maintain and make lasting changes to our planet and the environment.

The video above is from EcoPop and advocates how many small actions taken by many individuals can make huge differences to the world’s carbon emissions.

The MTV Switch campaign could reach up to 560 million viewers through MTV's network of 165 localized TV channels and can also be viewed on mtvswitch.org.