The Slingsby Spritz from Slingsby Gin Comes in Three Flavor Options
Michael Hemsworth — February 6, 2021 — Marketing
References: spiritofharrogate & thespiritsbusiness
The Slingsby Spritz hard seltzer range from Slingsby Gin has been announced by the Yorkshire-based brand to offer consumers a new option to try out when seeking lower alcohol offerings to enjoy.
The drinks come in at just 70-calories each with a 5% ABV and come in three flavor options to choose from including Marmalade & Apricot, Rhubarb & Strawberry and Damson & Blackberry. The drinks are targeted towards young consumers who have a penchant for health-conscious products seeking out a new option to enjoy in place of sweet or high-alcohol alternatives.
The Slingsby Spritz hard seltzer range from Slingsby Gin was explained further by Co-Founder Marcus Black who said, "As the UK continues to embrace the RTS [ready-to-serve] and hard seltzer movement growing across the world, we are excited to be expanding the business and tapping into this new market. Last year was tough for the industry as a whole, however it gave our talented research and development team time to redefine our Solo offering and produce a brand new convenient Spritz in a can. Sales in the hard seltzer category in the US hit the billions in 2020, and although the category is relatively new to the UK, we have already seen the success translated to the UK market. Here at Slingsby, we’re passionate about the quality of our ingredients and we’re proud to offer a premium ready-to-serve drink at an accessible price for new and existing Slingsby fans.”
The drinks come in at just 70-calories each with a 5% ABV and come in three flavor options to choose from including Marmalade & Apricot, Rhubarb & Strawberry and Damson & Blackberry. The drinks are targeted towards young consumers who have a penchant for health-conscious products seeking out a new option to enjoy in place of sweet or high-alcohol alternatives.
The Slingsby Spritz hard seltzer range from Slingsby Gin was explained further by Co-Founder Marcus Black who said, "As the UK continues to embrace the RTS [ready-to-serve] and hard seltzer movement growing across the world, we are excited to be expanding the business and tapping into this new market. Last year was tough for the industry as a whole, however it gave our talented research and development team time to redefine our Solo offering and produce a brand new convenient Spritz in a can. Sales in the hard seltzer category in the US hit the billions in 2020, and although the category is relatively new to the UK, we have already seen the success translated to the UK market. Here at Slingsby, we’re passionate about the quality of our ingredients and we’re proud to offer a premium ready-to-serve drink at an accessible price for new and existing Slingsby fans.”
Trend Themes
1. Low-calorie Alcoholic Beverages - Opportunity to develop low-calorie alcoholic beverages to cater to health-conscious consumers.
2. Ready-to-serve Cocktails - Opportunity to explore the rising demand for ready-to-serve cocktails and hard seltzers.
3. Alternative Flavor Options - Opportunity to experiment with unusual flavor pairings to offer consumers fresh and unique options.
Industry Implications
1. Alcoholic Beverages Industry - There are opportunities in the alcoholic beverages industry to develop innovative lower calorie options for health-conscious consumers seeking out non-traditional flavors.
2. Ready-to-drink Industry - Ready-to-drink beverages is a growing market, offering opportunities to develop convenient and easy-to-drink options for consumers looking for a quick refreshment.
3. Flavor and Fragrance Industry - Expertise in creating unusual and complex flavor profiles can be leveraged in the creation of niche and unique flavor offerings for alcoholic beverages.
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