As an alternative to the many slaw salad recipes that are made with shredded cabbage and mayonnaise, Trader Joe's set out to create a new take on the classic dish that remixes its flavor and color.
The 'ABC+K Slaw' retains the shredded look of most coleslaw salads, but introduces a range of fresh new flavors with apples, beets, carrots and kale. The multi-colored salad is topped off with an orange poppyseed dressing, which makes for a sweet and tangy accent to the layered fruits and vegetables that make up the raw dish.
To make the crunchy ABC+K Slaw a satisfying main course meal, Trader Joe's suggests serving it with some sort of protein like chicken or tofu.
What's Driving This Trend
- Non-cabbage Slaw Salads
- Opportunity to create alternative slaw salad recipes using non-cabbage ingredients for a fresh and unique twist on the classic dish.
- Colorful Salad Creations
- Opportunity to incorporate a range of vibrant colors into salad recipes to enhance visual appeal and promote a variety of nutrients.
- Innovative Dressing Combinations
- Opportunity to experiment with unconventional dressing flavors and ingredients to add a new level of taste and complexity to salads.
Who This Affects Most
- Food and Beverage
- Opportunity for food companies to create and market ready-to-eat slaw salad options with unique ingredients and flavor profiles.
- Restaurant and Catering
- Opportunity for restaurants and catering services to offer non-traditional slaw salads as a unique and healthy side dish or main course option.
- Health and Wellness
- Opportunity for health and wellness brands to develop and promote colorful slaw salads as nutritious and visually appealing meal options.
