Stand-Up Stationery

The Slanda Pen by Gustav Innovation is Inspired by a Dragonfly

It might not be difficult to pick up a flat pen off a flat surface, but the Slanda Pen shows how much easier it is when writing utensils stand up on their own. The design brings to mind quills and inkwells, the way the Slanda Pen tapers off at the end and stands on a tilt as though resting in a bottle. It was, however, named after the Swedish word for "dragonfly."

The Slanda Pen is manufactured by Sweden-based Gustav Innovation. They write, "It's named after a flying insect that has a unique ability to shift directions within a split second -- just like your mind. But it can also hover without moving a millimeter, allowing it to focus despite turbulent surroundings."

Stand-up Stationery
Creating writing utensils that stand up on their own could provide a disruptive innovation opportunity in the stationery industry.
Innovative Pen Design
Exploring unconventional and unique pen designs could be a trend for the writing instrument market.
Nature-inspired Products
Drawing inspiration from natural phenomena such as dragonflies could lead to creative and eye-catching product designs.

Industries Being Reshaped

Stationery
The stationery industry could benefit from developing unique and functional writing utensils like the Slanda Pen.
Consumer Goods
The consumer goods industry may benefit from experimenting with nature-inspired designs for everyday products.
Design
The design industry could benefit from exploring more creative and unconventional pen design concepts like the Slanda Pen.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 81%
Freshness 8%