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Songstress Hair Product Campaigns

The Sky Ferreira for Redken Campaign is Hair Envy-Worthy

— February 10, 2014 — Fashion
The Sky Ferreira for Redken Professional Hair Products campaign video is retro glam-inspired. The musician, muse and model-endorsed video shows clips of the songstress waking up beside a male model with rock-hard abs, rolling out of bed, heading to the salon and coming out with luscious, Marilyn Monroe-like curls for a retro pompadour look. Sky Ferreira looks strikingly similar to the late actress -- it’s almost uncanny. The backdrop to the video is the singer’s new single 'You’re Not The One.' 

The Sky Ferreira for Redken campaign video is trying to show what a day-in-the-life as Sky Ferreira would be like. Even though Redken can’t grant you Sky’s life, Redken professional hair products can make all your hair woes disappear and hair wishes come true! Check out the campaign video for some serious hair envy.
Trend Themes
1. Retro Glam-inspired Hair - Opportunity for innovative hair product brands to tap into the demand for vintage-inspired hairstyles.
2. Musician and Model Endorsements - Potential for beauty brands to collaborate with popular musicians and models to create impactful advertising campaigns.
3. Personalized Hair Solutions - Disruptive innovation opportunity to develop hair products that address individual needs and provide customized solutions.
Industry Implications
1. Hair Product Brands - Potential for hair product brands to leverage retro-inspired aesthetics and celebrity endorsements for increased brand recognition and sales.
2. Beauty Brands - Opportunity for beauty brands to explore partnerships with musicians and models to create unique and engaging marketing campaigns.
3. Personal Care Products - Potential for personal care brands to invest in research and development of personalized hair care solutions to meet the diverse needs of consumers.
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