With just the power of imagination, kids can turn plain old cardboard boxes into race cars and rocket ships, so SKODA UK took a page from that childhood playbook ahead of the release of the SKODA Karoq. In a campaign that highlights the new SUV's family safety, the automaker created a completely childsafe version of the car by replicating it out of nearly 100 percent cardboard.
In terms of form, the cardboard SKODA Karoq looks like a beige version of the original. It even has a built-in tablet and Wi-Fi connection to replicate the real vehicle. However, there are some key differences on the interior that set it apart from the metal and glass version. The kids' car has an LED disco ball, a ball pit in the center, a secret compartment in the rear, and a slide that drops out of the hatchback.
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