This skincare ad for Nivea Men is about as simple and clever as it gets for communicating that the body's biggest organ needs to be nourished and hydrated. The bottles of skincare products have been shaped to look like a pair of batteries and paired with a line of text that reads: "Recharge your skin."
The ad is extremely minimal, but considering that the product is geared towards men instead of women, it's a witty way to get right to the point. The comparison between technology and daily skincare products is a powerful one, showing that what you put on your skin is like being loaded with a brand new set of batteries, keeping you going like a well-oiled machine. The clever ads were developed for Niva Men by London's FCB Inferno agency.
Energetic Skincare Ads
More Stats +/-
Solar-Powered Print Ads
Chapstick Cap Design Challenges
Controversial Cleanser Campaigns
Artsy Blemish-Free Ads
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.