This skincare ad for Nivea Men is about as simple and clever as it gets for communicating that the body's biggest organ needs to be nourished and hydrated. The bottles of skincare products have been shaped to look like a pair of batteries and paired with a line of text that reads: "Recharge your skin."
The ad is extremely minimal, but considering that the product is geared towards men instead of women, it's a witty way to get right to the point. The comparison between technology and daily skincare products is a powerful one, showing that what you put on your skin is like being loaded with a brand new set of batteries, keeping you going like a well-oiled machine. The clever ads were developed for Niva Men by London's FCB Inferno agency.