While skincare brands traditionally target a female demographic, there has been an increase in male skincare products within the cosmetic industry in recent months. These male products tend to focus on masculine packaging and often incorporate a beard-taming product.
Today's male skincare comes in a variety of forms, including Nivea's new cooling product range that is specifically designed for men with sensitive skin. In addition to the sensitive skincare products on the market, there are items that cater to eco-conscious consumers as well. For example, the Portland General Store's Black Willow Bark Toner is an all-natural and wholesome product that is ideal for vegan audiences.
Traditionally, men have a more difficult time finding products for their skin but the market's recent focus on male skincare illustrate's the gender's growing presence in the cosmetic industry.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
