Levi‘s unveiled a new line of skateboard clothes, which was inspired by the brand's San Francisco roots. The entire collection features pieces that resemble modernized attire from the 30s and 40s. The brand even reached into its personal archives to get inspired and redesign some classic pieces of clothing.
Pieces of the skateboard clothes collection include the 'Work Pant,' 'Quilted Mason Shirt' and the 'Lined Chorecoat.' In order to fully convey this unique line, the brand created a video to accompany the launch.
The video focuses on two skateboarders travelling through the city of San Francisco on their boards. It features the male's conducting tricks throughout their scenic-filled commute, but never shows their faces. Concealing the faces of the boarders allows the viewer to fully focus on the clothing elements.