Deliberately Androgynous Editorials

The Singles Korea June 2012 Kyung Photoshoot is Indeterminate

The Singles Korea June 2012 'The Boy' editorial brandishes an androgynous subject throughout. Model Kang Min Kyung is found here with a cropped coif and minimal makeup, and if it were not for her soft features, many would easily believe her to be of the male gender.

The Boy editorial was taken by photographer Kim Youngjun. Just as the title suggests, Youngjun has played up on male appearances and sentiment, showcasing Kyung within a dark blue bedroom looking rather self-assured. Stylist Jung Min Kang aided in the portrayal of this gender-bending production via her professional selection of fedoras, ties, oxford shirts and a full on suit.

The harmonization here between Kyung, Youngjun and Kang all reflect their agreement upon the manly motif, breaking down societal barriers and fashion faux pas.

Androgynous Fashion
Fashion industry can explore gender-neutral clothing lines to cater to an audience that defies traditional gender norms.
Male Gaze in Photography
Photography industry can experiment with presenting female models through a male gaze to challenge societal norms.
Gender Fluid Representation
Entertainment industry can promote gender fluid representation in media by featuring models and actors who blur the lines of gender identity.

Sectors Adopting This

Fashion
The fashion industry can capitalize on the growing popularity of androgynous clothing and accessories.
Photography
Photographers can use the concept of androgyny to create visually compelling images that challenge gender roles and expectations.
Entertainment
The entertainment industry can create more movies, TV shows, and music videos that promote gender fluid representation and non-binary identities.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 75%
Freshness 8%