A Simpsons short special has been made for a â€œStand Up To Cancerâ€ fundraiser in the US. The story line was that Homer Simpson undergoes a colonoscopy (aka being screened for cancer) going where the cartoon has never gone before. Of course there is a lot of humor and Marge discovers that Homer's wedding ring is in his colon.
This special has raised 100 million so far and you can still donate.
Implications - Innovative ideas like these are bound to be successful; The Simpsons has a huge fan following and people respect and love the characters. If these characters speak directly to their audience and inform them of an issue, the viewers will gladly contribute to the cause.