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Plant-Based Meat Salads

The new Simply Fresh Taco Salad is Made with Beyond Meat

— December 23, 2020 — Marketing
The Simply Fresh Taco Salad is a new product being launched thanks to a partnership between FiveStar Gourmet Foods and Beyond Meat that will offer consumers a satisfyingly meat-free option to try out. The salad is made using Beyond Meat with Beyond Beef Crumbles in the mix alongside the black beans, fire-roasted corn, cheese and roasted red bell peppers. Containing just 260 calories, the salad also comes with crunchy tortilla chips and creamy salsa ranch dressing to boot.

CEO of FiveStar Gourmet Foods Tal Shoshan boasted about the new Simply Fresh Taco Salad saying, "We are thrilled to be working with Beyond Meat, a company we appreciate and respect. This partnership allows us to be more versatile with our main product lines and enables us to feature plant-based protein as a key ingredient within all of our fresh, prepared categories, such as salads, breakfast and meal entrées. From a culinary perspective, the Beyond Beef Crumbles are delicious, innovative, versatile and are designed to look, cook and taste like beef — which our chefs really like.”
Trend Themes
1. Plant-based Meat Products - The trend of incorporating plant-based meat products in various food offerings creates disruptive innovation opportunities for food companies to cater to a growing health-conscious market.
2. Healthy Fast Food - The growing demand for healthy fast food options creates disruptive innovation opportunities for food companies to incorporate healthy ingredients, low calories, and environmentally friendly options in their products.
3. Partnerships Between Meat Substitute Companies and Food Production - The partnership trend between meat substitute companies and food production creates disruptive innovation opportunities for both industries to cater to a growing health and environmentally conscious market and offering more varieties of products.
Industry Implications
1. Food Production - Food production companies can take advantage of incorporating plant-based meat products in their products, allowing them to offer healthy and environmentally friendly options to customers.
2. Fast Food Industry - The demand for healthy fast food options creates opportunities for fast-food chains to innovate and offer plant-based meat salads in their menus, appealing to a more health-conscious customer base.
3. Meat Substitute Industry - The partnership trend between meat substitute companies and food production creates disruptive innovation opportunities for both industries to cater to a growing health and environmentally conscious market and offering more varieties of products.
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