The simple polo shirt from ASKET was designed by Jakob Dworsky to offer men a size that would truly fit them.
Available in 15 different sizes, The Pique Polo is able to combine style, comfort and affordability all into one -- with its unique manufacturing process allowing it to design the shirts to your body more specifically. Within the 15 sizes offered for the simple polos are options for longer and shorter sleeves, specific style preferences and a diverse range of body types. As Jakob Dworsky explains, the idea for the customized sizing came from his own frustrations in trying to buy clothing as a tall and slender man. As many companies offer little to no variation in shirt and sleeve length, ASKET's business model is a breath of fresh air for consumers.
What's Driving This Trend
- Customized Sizing
- The trend of offering customizable sizing options allows businesses to cater to individuals with specific body types, leading to a more inclusive and customer-centric approach.
- Personalized Styling
- The trend of offering options for personalized style preferences opens up opportunities for businesses to tap into consumers' unique fashion tastes and create tailored products.
- Body-inclusive Fashion
- The trend of embracing diverse body types and offering a range of sizes and styles presents an opportunity for businesses to cater to a wider customer base and promote body positivity.
Who This Affects Most
- Apparel
- The apparel industry can leverage customizable sizing and personalized styling trends to create innovative and inclusive clothing options for consumers.
- E-commerce
- The e-commerce industry can benefit from the trend of offering customizable sizing and personalized styling options, providing a seamless online shopping experience for customers.
- Fashion Retail
- The fashion retail industry can seize the disruptive innovation opportunity of body-inclusive fashion by offering a diverse range of sizes and styles in their product offerings, attracting a larger clientele and promoting inclusivity.
