Three Bridges launched Simple Dishes as a four-piece collection of 12-ounce pasta meals that can quickly be prepared in the microwave in a matter of minutes. The simple, microwaveable meal options feature pairings of pasta and meat in varieties like Chicken Primavera and Italian Sausage Ziti, which emphasize their high protein content and use of meat from animals raised without antibiotics. Three Bridges also purposefully developed its Simple Dishes to be low in salt and sugar and made with hormone-free cheeses.
These Simple Dishes have the potential to satisfy consumers who are seeking out frozen meals with basic ingredient lists, as well as quick and easy lunch and dinner options with a focus on supporting better-for-you eating. While frozen meals used to be perceived as unhealthy meal choices, there are now countless options that are just as healthy as they are convenient.
Key Themes Behind This Trend
- Protein-packed Microwave Meals
- Opportunity for companies to create microwaveable meals that are high in protein and use antibiotic-free meat.
- Better-for-you Frozen Meals
- Potential for developing frozen meals with basic ingredient lists and low salt and sugar content.
- Convenience Without Compromise
- Companies can capitalize on the demand for quick and easy meal options that prioritize health and wellness.
Where This Applies
- Frozen Food Industry
- Incentive for frozen food companies to innovate and offer healthier options for consumers.
- Microwaveable Meal Industry
- Opportunity for companies to create a range of microwaveable meals with a focus on nutrition and convenience.
- Better-for-you Food Industry
- Potential for companies to tap into the market of healthier food options that don't compromise convenience.
