Side by Side is a creative agency based in the UK, and to celebrate its previous year in business, the two co-founders decided to challenge themselves to a competition. Each person could pose a question once a week, to which the other person would respond in any creative way they saw fit. The results were artistic and hilarious at times.
For example, one question posed was "What's the most important thing you've learned over the last year?" The response was done through chipping away at a concrete block with the words "Work Hard" carved in. In the remaining rubble, "Laugh Harder" was also spelled out.
Although this is simply a competition for fun, it shows off the creative side of this branding agency, which will hopefully draw in more clients.
Photo Credits: designboom, side-side
What's Driving This Trend
- Weekly-question Branding
- More companies will start asking weekly questions and challenge employees to deliver creative responses to showcase their talent, skills, and achievements.
- Artistic Representation of Goals
- Companies will adopt creative ways to communicate their goals and values to customers and employees, such as carving them into concrete blocks or painting on walls.
- Humorous Branding
- Companies will explore the power of humor to connect with customers and stand out from competitors, by incorporating funny and witty elements in their branding strategy.
Who This Affects Most
- Brand-consulting
- Creative agencies will offer more interactive and engaging branding strategies that involve client participation and co-creation of brand images and messages.
- Advertising
- Ad agencies will incorporate more humor and creativity in their campaigns to make them more memorable and shareable on social media and other digital platforms.
- Marketing
- Marketing teams will experiment with more artistic and unconventional ways to communicate brand messages, by using visual and interactive elements that engage customers emotionally and intellectually.
