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The Shwop Coat is the Result of Marks & Spencer's Shwopping Scheme

 - Oct 16, 2012
References: social.marksandspencer & psfk
The Shwop Coat was created with the help of a lot of people, not just the design team over at Marks & Spencer. Part of the British retailer's shwopping scheme with Oxfam, the Shwop Coat is the result of countless of customers' donations earlier in the year. Essentially a recycling initiative, shwopping encouraged people to trade in their old clothes for new ones. Instead of creating more art installations, Marks & Spencer created the Shwop Coat.

The recycled clothes were reduced to fibre form, cleaned and made into new fabric to create the Swop Coat. Consisting of 63% wool, 26% nylon, 8% cashmere and 3% other fibers, it takes on a peacoat style, which is perfect for the fall and winter seasons.