Marks & Spencer Launches a Recycling Initiative 'Shwopping'

By: leewashington - Published: Aug 23, 2012 • References: marksandspencer &
Approximately 2 millions tons of clothes are thrown away each year in the UK, with half going to landfills; British retailer Marks & Spencer aims to put an end to this with a new recently launched campaign called 'shwopping.' The idea is to kick start a "buy one, give one" mentality, with customers handing over an unwanted item of clothing for every new one that they buy in the store. The unwanted garments are then resold, reused or recycled by its charity partner Oxfam.

To promote the scheme, Marks & Spencer created a giant union jack using 2,100 unwanted clothes -- the flag measures 20 meters by 10 meters. The clothes then went on to be recycled.

Increasingly, businesses are showing more consideration for the environment. Companies are not only rethinking the way they produce the items they sell, but considering what happens to them once they have been used. Stats for One-for-One Apparel Campaigns (UPDATE) Trending: Older & Mild
Research: 478 clicks in 196 w
Interest: > 3 minutes
Concept: Shwopping
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
Comparison Set: 29 similar articles, including: amorous eco fashion, cost-effective style, and charitable eco lables.