In order to prove that it's possible to #PackMoreIntoLunch with KFC, the fast food chain challenged itself to create an entire short music video over the span of a regular lunch hour. For the stunt, KFC enlisted the help of three rappers: Chip, Kano and Wretch 32.
Normally it would take several days and even more hours to capture and edit a full-length music video, but the team quickly pulled together to make it happen in under 60 minutes. As for the scene, the video was shot in a multi-level parking lot, with the aid of a camera crew and some specialty equipment like a drone and a Movi rig. Due to the time crunch, each scene had to be perfected in two to three takes.
In the midst of filming, members of the group can be seen snacking on KFC wraps, which is a testament to what you can do in just a 60-minute lunch break.
What Makes This Trend Stand Out
- Short-form Content Creation
- Fast food companies are exploring the potential of creating short-form content as an effective marketing strategy.
- Time-constraint Video Production
- The demand for faster turnaround times on creating video content may force the industry to find better time-optimization tactics for video production.
- Branded Entertainment
- More companies are using entertainment as a means of marketing by creating branded music videos, web series, and other forms of engaging content.
Sectors Adopting This
- Fast Food
- Fast food companies can use short-form content as a means of showcasing their products and creating brand awareness in limited-time frames.
- Marketing and Advertising
- The rise of branded entertainment creates new opportunities for businesses to leverage entertainment properties as advertising vehicles.
- Film and Video Production
- The acceleration of fast productions may change how the film and video production industry performs services in the future.
