In order to prove that it's possible to #PackMoreIntoLunch with KFC, the fast food chain challenged itself to create an entire short music video over the span of a regular lunch hour. For the stunt, KFC enlisted the help of three rappers: Chip, Kano and Wretch 32.
Normally it would take several days and even more hours to capture and edit a full-length music video, but the team quickly pulled together to make it happen in under 60 minutes. As for the scene, the video was shot in a multi-level parking lot, with the aid of a camera crew and some specialty equipment like a drone and a Movi rig. Due to the time crunch, each scene had to be perfected in two to three takes.
In the midst of filming, members of the group can be seen snacking on KFC wraps, which is a testament to what you can do in just a 60-minute lunch break.