Walmart and BuzzFeed's 'Tasty' recently joined forces to launch 'Shoppable Recipes' -- a new, integrated meal planning platform that helps consumers find delicious recipes and order groceries online.
Consumers can easily add the entire ingredient list for one of 4,000 dishes available on Tasty into their Walmart Online Grocery carts. The Shoppable Recipes seamlessly transfer from the Tasty iOS app to the Walmart Grocery app for an easy and convenient meal planning process. Once their cart is complete, customers can place their order and pick up their groceries or have them delivered to their doorstep from one of 2,500 Walmart stores nationwide.
The new integrated service allows two separate businesses to easily come together and enter the meal delivery service market, which is largely occupied by Millenials.