The 'Shopopotamus' social shopping site comes as a very simple way to find and share information on your favorite products that you come across when online. The platform is socially focused, which enables users to share their honest experience about something, whether it be positive, negative or neutral. This allows shoppers to learn firsthand from others what to expect rather than simply relying on guesswork when clicking the purchase button.
Online shopping has augmented the buying experience for consumers to be something they do individually instead of heading to the mall with friends. This is being supplemented with solutions like the 'Shopopotamus' online shopping platform that put a social spin on purchasing to make users feel more connected to one another when buying.