Verishop's Shop Party Lets Users Explore Shoppable Content Together
Laura McQuarrie — December 16, 2020 — Business
References: verishop.app.link & businesswire
Verishop introduced a new iOS app feature called Shop Party as a convenient way for users to hang out via video chat and discover products and shoppable content. The all-in-one feature also lets users see what others are browsing and checkout in a seamless way.
As part of the experience, up to five people can be invited to a party so that everyone can enjoy two-way audio and video connection. From this single spot, users can browse thousands of brands, share their screen and give feedback by favoriting items in others' carts.
Created to make online shopping simple and fun, Verishop recently launched a shoppable content feed and now, a new way for friends and family members to enjoy a different kind of social shopping experience.
Image Credit: Verishop
As part of the experience, up to five people can be invited to a party so that everyone can enjoy two-way audio and video connection. From this single spot, users can browse thousands of brands, share their screen and give feedback by favoriting items in others' carts.
Created to make online shopping simple and fun, Verishop recently launched a shoppable content feed and now, a new way for friends and family members to enjoy a different kind of social shopping experience.
Image Credit: Verishop
Trend Themes
1. Shoppable Content - The rise of shoppable content allows users to seamlessly discover and purchase products while engaging with online content.
2. Video Chat Shopping - Video chat shopping platforms enable users to virtually hang out with friends while browsing and purchasing products together.
3. Social Shopping Experiences - New features like Verishop's Shop Party introduce innovative ways for users to enjoy social shopping experiences with friends and family.
Industry Implications
1. E-commerce - The e-commerce industry can leverage shoppable content and video chat shopping to enhance customer engagement and drive online sales.
2. Social Media - Social media platforms can integrate shoppable content feeds and social shopping features to provide a more interactive and seamless shopping experience for users.
3. Video Communication - The video communication industry can develop specialized platforms and tools to facilitate virtual shopping parties and enhance the overall social shopping experience.
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