The Shop Australia 'Playing the Field' editorial revolves around an adorable photoshoot in which model Isabelle S joins the boys for a game of rugby. Granted, she is not dressed the part at all. Instead, the editorial encourages women to "tackle party-dressing decisions with sleek, sporty cuts," as written in the magazine. In a way, the blonde beauty can be taken for the fun-loving girlfriend of one of the players.
Lensed by photographer Steven Chee, the Shop Australia 'Playing the Field' editorial was styled by Charlotte Stokes. Concentrating on curve-hugging numbers, the looks are very contemporary with "graphic lines, bold color-blocking and mesh details," notes Fashion Gone Rogue. The athletic touches does not interfere with the wardrobes sexiness, though.
What Makes This Trend Stand Out
- Sport-inspired Fashion
- Design and style clothing with sporty accents that fuse fashion and athletics.
- Gender-bending Fashion
- Push boundaries and challenge stereotypes by featuring alternative gender expressions in editorials and advertisements.
- Editorials Featuring Playful Nostalgia
- Engage audiences with images that evoke a time when we were carefree and devoid of gender norms.
Sectors Adopting This
- Fashion
- Create sport-inspired clothing that elevates the industry and satisfies the needs of consumers in search of athletic yet fashionable pieces.
- Publishing
- Engage readers with nostalgic visuals that challenge traditional constructions of gender and reflect innovative artistic vision.
- Marketing and Advertising
- Employ imagery and messaging that playfully subverts gender norms to create campaigns that resonate with audiences and build brand loyalty.
