Exposed Support Cable Sneakers

The Nike 'Untitled 7' Shoe Concept Puts Cables on Display

The Flywire shoe design has been a popular aesthetic since it was unveiled back in 2008, so the Nike 'Untitled 7' shoe concept aims to help expand the design by almost turning it inside-out.

The Nike 'Untitled 7' shoe is the design work of Daniel Coric and puts the Flywire support on the outside of the shoe rather than hide it away on the inside lining. This shows the actual support that has been implemented into the design rather than simply stating it to the wearer prior to purchasing.

Aside from the exposure Flywire support system, the Nike 'Untitled 7' shoe concept also boasts a refined yet edgy sole and a zipped closure system to keep the foot securely in place.

Visible Support Shoes
Design shoes with a visible support system to showcase the technology and add a unique aesthetic appeal.
Exterior Design Features
Incorporate design features on the exterior of shoes to add functionality and appeal.
Alternative Closure Systems
Explore alternative closure systems to add more security and comfort to shoes.

Where This Applies

Athletic Footwear
Athletic shoe manufacturers can implement visible support systems and alternative closure systems for their shoes.
Fashion Footwear
Fashion footwear designers can incorporate unique exterior design features to create a statement shoe.
Performance Gear
Performance gear companies can add visible support systems to enhance the technology in their products.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 52%
Freshness 8%