'Shock Therapy' is a new boutique fitness studio in New York City that is now introducing what it calls "the most innovative way to get fit." As the name of the studio suggests, this approach includes EMS or electronic muscle stimulation.
The theory behind EMS is that electricity stimulates one's muscles, making it possible to get more from a simple action. For a Shock Therapy workout, participants don a "Power Suit" that activates hundreds of muscle groups at the same time, making it possible for people to experience the benefits of long-format workouts in just the span of about 30 minutes.
As class sizes are kept intentionally small, the instructor leading the workout can continuously check in with participants to make sure that they are being shocked at the desired level of intensity, and adjust if needed.