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Living Pigment Swatches

The Sherwin-Williams ‘Color Chips World' Ad is Alive

— October 4, 2010 — Marketing
In the Sherwin-Williams ‘Color Chips World’ commercial, the McKinney advertising agency shows how this brand of pigments can bring spirit to your spaces. With the inventive animation for these videos by Buck NY, a fantastic sphere of life is created within this virtual world using scrolled and folded paint swatches.

The Sherwin-Williams ‘Color Chips World’ ad has been realized along with another commercial called ‘Bees.’ The first unfolds from a natural into a suburban environment, and the second remains within a garden setting. Both absolutely spellbind with vivacious color and animated forms.
Trend Themes
1. Animated Advertisements - Utilizing animated forms in advertisements creates a visually compelling experience that captures audience attention and promotes brand recognition.
2. Virtual Worlds - Using virtual worlds to showcase products can provide an immersive experience that allows customers to better understand and connect with the brand.
3. Living Pigments - Developing new pigments that bring color and life to spaces can provide opportunities for brands to differentiate themselves in the market and create new product lines.
Industry Implications
1. Advertising - The use of animated forms in advertising can lead to disruptive innovation opportunities by creating new ways to showcase products and engage audiences.
2. Interior Design - Creating new living pigments can provide disruptive innovation opportunities for the interior design industry by offering unique color options and expanding the range of available materials.
3. Paints and Coatings - Developing new living pigments can disrupt the paints and coatings industry by creating a new category of color options that offer unique properties and benefits.
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