These Fini print ads show that the way you share food really does say a lot. We've all done it—sometimes you're extra generous on sharing a snack based on how good (or bad) it is, or maybe your reasons for sharing may have to do with winning affections or slighting someone.
Fini's ads are set up as if you're looking at a table from above, where a bunch of jellybeans have been neatly divided up for different people. Most of the time, the candies are not separated equally and the text on the ads makes it clear why. Some situations are most generous sharing with crushes or bosses, although there are some scenarios played out where the sweets are evenly divided up and Fini explains that you might do this because you either have OCD or a twin.
What's Driving This Trend
- Selective Sharing
- Opportunities for disruptive innovation lie in developing products and services that cater to individuals' preferences and motivations for sharing.
- Psychological Sharing
- There is potential for disruptive innovation in understanding the psychological factors that drive how people share and developing strategies or tools to optimize these experiences.
- Personalized Sharing
- Disruptive innovation can arise from creating personalized sharing experiences that align with individuals' unique preferences, such as customizable sharing portions or options.
Who This Affects Most
- Food and Beverage
- There are disruptive innovation opportunities in the food and beverage industry to develop products and packaging that facilitate and enhance personalized sharing experiences.
- Marketing and Advertising
- In the marketing and advertising industry, disruptive innovation can come from leveraging insights about how individuals share and creating campaigns that tap into these motivations.
- Psychology and Behavioral Science
- Disruptive innovation in the psychology and behavioral science field can involve research and development of tools or interventions that explore and influence sharing behavior.
