The CC's Coffee House Shaken Refresher is a new lineup of beverage options that play to the popularity of refresher-style drinks and boast high-quality taste experiences that give them a mocktail-like profile. The drinks come in the Strawberry Sunset and Pina Colada flavors, which are each hand-shaken and paired with a blend of fruit-forward flavors. The drinks are being offered as part of a happy hour promotion with medium-sized options priced at $4 each after 4pm everyday until close at participating locations in the Baton Rouge area.
Marketing Campaign Manager Jessica Andrus spoke on the CC's Coffee House Shaken Refresher range saying, "Refreshers continue to grow in popularity as guests look for lighter, fruit-forward beverage options, especially during the summer months. With our new Shaken Refreshers, we wanted to deliver bright, tropical flavors that feel refreshing and fun, while the Berry Breeze Sparkling Energy answers a growing demand for flavorful energy beverages that don’t sacrifice taste. Together, these additions give guests even more ways to make CC’s part of their summer routine.”
Image Credit: CC’s Coffee House
What Makes This Trend Stand Out
- Mocktail-style Refreshers
- Fruit-forward cafe beverages with a cocktail-inspired feel create space for premium non-alcoholic experiences that suit daytime, summer, and social occasions.
- Afternoon Beverage Promotions
- Time-based happy hour pricing in coffee shops expands traffic beyond morning routines while making specialty drinks more accessible to value-conscious consumers.
- Flavorful Energy Alternatives
- Sparkling energy beverages with bright fruit profiles reflect growing demand for functional drinks that balance refreshment, taste, and everyday usability.
Sectors Adopting This
- Coffee Shops
- Cafe operators can use hand-shaken seasonal beverages to broaden menu appeal and compete in the fast-growing cold refreshment category.
- Non-alcoholic Beverages
- Mocktail-inspired flavor development signals opportunities for sophisticated alcohol-free drinks that feel festive without relying on traditional bar settings.
- Quick-service Restaurants
- Limited-time tropical drink launches and localized promotions provide quick-service brands with new ways to drive repeat visits during slower dayparts.
