Jack Ü, the collaborative DJ duo of Skrillex and Diplo, recently invited fans to participate in Los Angeles to participate in the creation of art to be used in their upcoming music video. The video project, for the single 'Where Are U Now' featuring Justin Bieber, took place at the Seventh Letter Gallery in Los Angeles on the last weekend of May 2015.
Posted to Instagram, the invitation asked fans to visit the Seventh Letter Gallery between the afternoon and midnight in order to make their contribution. The marketing move falls in line with both artists, with Skrillex being known for encouraging his fans' creative pursuits and Diplo having long marketed himself on accessibility.
The unique concept is sure to provide a highly successful and engaged video, while it also celebrates the fans and invites them to feel a part of a community of other fans.
Why This Trend Is Growing
- Crowdsourced Art
- Opportunities to involve fans in the creative process of music videos can create a highly engaged and successful video production.
- Fan Participation
- Encouraging fans to contribute to art projects creates a sense of community and loyalty.
- Collaborative Marketing
- Marketing campaigns that promote accessibility and fan involvement can create a positive brand image and increase engagement.
Industries Being Reshaped
- Music Industry
- Involving fans in the creation of music videos can enhance fan loyalty and create buzz around upcoming releases.
- Art Galleries
- Hosting events that engage fans and allow them to contribute to art projects fosters a sense of community and increases foot traffic to galleries.
- Digital Marketing
- Using social media platforms like Instagram to invite fans to participate in marketing campaigns enhances brand awareness and engagement.
