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Immoral Cleanser Branding

Vassia Kalozoumi Designs Body Wash After the Seven Deadly Sins

— May 20, 2013 — Marketing
Greek designer Vassia Kalozoumi created a collection of body foam based on the seven deadly sins as dictated by the bible. Entitled 'Sins,' the collection features pyramid packaging inspired by the seven levels of hell in Dante's Inferno.

Having studied color theory and the psychology behind each hue, Kalozoumi gave each bottle a color she felt best encapsulated that sin. As we are only human, we are all tainted with some form of sin, which is why the designer states the purpose of her product as soul-cleansing. She explains, "each one washes one sin away. If you are totally sinful, you can use them all to wash your sins away."

Vassia Kalozoumi created an accompanying line of hand soaps also based on the seven deadly sins.
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