In response to some of the findings from its consumer research trials, Olay created Pressed Serum Sticks, which were made for those who prefer to put their serum directly onto their skin.
The Pressed Serum Sticks come in three different variants: Cooling, Brightening, and Refreshing. Each boasts a unique ingredient to offer these properties, with the Cooling serum featuring cactus water, the Brightening serum boasting Vitamin C, and the Refreshing serum formulated with sake kasu -- the nourishing product that's left over from sake production. In addition to these ingredients, the Pressed Serum Sticks are made with concentrated hydrating ingredients and Vitamin B3 -- which helps the skin to retain moisture.
To use the product, consumers just have to take off the cap and run the formula over their skin, making for a quick process than can be repeatedly throughout the day if needed.
What Makes This Trend Stand Out
- Conveniently Packaged Serums
- Olay's Pressed Serum Sticks provide a convenient and mess-free application method for skincare serums.
- Personalized Skincare
- The Pressed Serum Sticks offer different variants with unique ingredients, allowing consumers to choose a serum that suits their specific skincare needs.
- Hydration Innovation
- The inclusion of concentrated hydrating ingredients and Vitamin B3 in the Pressed Serum Sticks addresses the need for effective hydration in skincare routines.
Sectors Adopting This
- Beauty and Skincare
- The beauty and skincare industry can benefit from developing more convenient and easy-to-use packaging options for skincare serums.
- Cosmetics Manufacturing
- Cosmetics manufacturers can explore the formulation of personalized serums with targeted ingredients to cater to individual skincare needs.
- Health and Wellness
- Companies in the health and wellness industry can incorporate effective hydration solutions, such as concentrated hydrating ingredients and Vitamin B3, into their product offerings.
