In response to some of the findings from its consumer research trials, Olay created Pressed Serum Sticks, which were made for those who prefer to put their serum directly onto their skin.
The Pressed Serum Sticks come in three different variants: Cooling, Brightening, and Refreshing. Each boasts a unique ingredient to offer these properties, with the Cooling serum featuring cactus water, the Brightening serum boasting Vitamin C, and the Refreshing serum formulated with sake kasu -- the nourishing product that's left over from sake production. In addition to these ingredients, the Pressed Serum Sticks are made with concentrated hydrating ingredients and Vitamin B3 -- which helps the skin to retain moisture.
To use the product, consumers just have to take off the cap and run the formula over their skin, making for a quick process than can be repeatedly throughout the day if needed.