Nike's 'Greatness' Line Celebrates Serena Williams' Tennis Style
Cadhla Gray — August 28, 2015 — Pop Culture
Adding to the growing interest in Serena Williams' tennis matches -- both athletic and romantic -- Nike has released a clothing line inspired by the pro. Serena and Nike have had a long history of collaboration dating back to 2004 when she featured a revolutionary denim tennis skirt with Nike.
The 'Greatness' Collection includes two tennis dresses, three pairs of shoes and an edgy bomber full of sass and style. The apparel all features a bold marble and safari print. The jacket and shoes are inscribed with the athlete's own handwriting, encouraging the wearer with her signature quote, "You are strong, powerful and beautiful."
Serena Williams' tennis performance has been incredible this year and as she gears up for the second half of the U.S. Open, fans can gear up in her bold, confidence-boosting clothing line.
The 'Greatness' Collection includes two tennis dresses, three pairs of shoes and an edgy bomber full of sass and style. The apparel all features a bold marble and safari print. The jacket and shoes are inscribed with the athlete's own handwriting, encouraging the wearer with her signature quote, "You are strong, powerful and beautiful."
Serena Williams' tennis performance has been incredible this year and as she gears up for the second half of the U.S. Open, fans can gear up in her bold, confidence-boosting clothing line.
Trend Themes
1. Athlete-inspired Apparel - Opportunity for other sports brands to collaborate with top athletes and release clothing lines inspired by their unique styles.
2. Bold Print Designs - Designers can explore using bold marble and safari prints in their apparel collections to create eye-catching and statement-making outfits.
3. Personalized Motivational Messaging - Brands can incorporate personalized motivational quotes from athletes or influencers into their products, empowering and inspiring customers.
Industry Implications
1. Fashion - Fashion brands can take inspiration from Serena Williams' clothing line and create their own sportswear collections with unique and bold designs.
2. Sports Goods - Sports goods companies can partner with athletes to release customized products that reflect their signature style and resonate with fans.
3. Athletic Footwear - Athletic footwear brands can experiment with incorporating personalized messages from athletes into their shoe designs, creating an emotional connection with customers.
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