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Serena Korda Creates DIY Art Exploring Contemporary Culture

 - Aug 28, 2010   Updated: May 26 2011
References: serenakorda_ & dazeddigital
Serena Korda is a England-born artist who has delved into the topic of domesticity with her latest piece entitled 'Decosa Traditional, Stockholm Kiefer/pin.'

The process for the installation started when she was doing an artist-in-residence program in Klenova, Czech Republic. It was there that Serena Korda discovered Decosa, which is a rare wood-like material that she used for the multi-medium installation.

Implications - The hybrid of culture and design has brought a new style that contemporary works can't rival. People have a fondness for tradition and retro-themed imagery with a history that modern designer works can't compare to. Reinventing the past will provide the younger audience with something while giving nostalgic value for the older demographic.