Nature-Centric Colorful Installations

Serena Confalonieri Unveils the New Volée Project for LEA

Serena Confalonieri designs the new Volée installation, which is specific to its site and the project was on display during the Nitto ATP Finals tennis tournament. The colorful installation was made for LEA, which stands for Lead Exclusive Area and it is a space that welcomes international guests during the event.

The idea behind the installation was that nature pre-exists mankind and its work on earth. The execution approach to this artful concept channels the goal of providing visitors the chance to properly experience a return to nature. Volée features a beautiful floral composition that is made from a blend of natural and man-made materials. It boasts a wide range of colors and textures using polyurethane panels at the reception, tables, and benches.

Image Credit: Serena Confalonieri

Nature-inspired Installations
Opportunity to offer more immersive and experiential environments by combining elements of nature with artistic designs and installations.
Blending Natural and Man-made Materials
Opportunity to explore sustainable and eco-friendly solutions that can be used for designing products, buildings, and urban spaces.
Colorful Design Compositions
Opportunity to incorporate bold and vibrant colors as a way to create playful and engaging spaces that captivate the attention of visitors.

Industries Being Reshaped

Hospitality
Opportunity to revamp the design of hospitality spaces such as hotels, resorts, and restaurants by incorporating nature-inspired installations and colorful compositions.
Retail
Opportunity to create unique and visually-stunning retail environments that stand out in the market by blending natural and man-made materials in design.
Architecture and Urban Planning
Opportunity to blend natural and man-made materials on a larger scale by incorporating eco-friendly and sustainable solutions in the construction of buildings and the design of urban spaces.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 30%
Freshness 15%