Graphic designer Vladan Pavlovic has created a new design concept for his native country, and the Serbian rebrand espouse the values of peace, democracy, and tolerance — the tenets that hold up the modern Eastern European nation. The design elements include a flag, a coat of arms, a stamp, and various other pieces of national iconography.
Pavlovic based his Serbian rebrand on aspects of the nation's visual identity throughout history. The rosette on his redesigned flag, for example, comes from a long traditional of regional architecture, painting, clothing, and decoration. His new coat of arms draws from previous iterations, combining aspects of Serbia's historic crest across several different versions.
Symbols are an essential part of a nations identity, so unified and morally inspired designs can have a real impact on how citizens see themselves within their country.
Eastern European Rebrands
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Inclusive National Rebranding Campaigns
Sustainable Patriotic Clutches
Rampant Lioness Logos
Secure National Cryptocurrencies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Vladan Pavlovic's Serbian Rebrand Touts Peace, Democracy, and Tolerance
- By: Joey HaarAug 24, 2017