Graphic designer Vladan Pavlovic has created a new design concept for his native country, and the Serbian rebrand espouse the values of peace, democracy, and tolerance — the tenets that hold up the modern Eastern European nation. The design elements include a flag, a coat of arms, a stamp, and various other pieces of national iconography.
Pavlovic based his Serbian rebrand on aspects of the nation's visual identity throughout history. The rosette on his redesigned flag, for example, comes from a long traditional of regional architecture, painting, clothing, and decoration. His new coat of arms draws from previous iterations, combining aspects of Serbia's historic crest across several different versions.
Symbols are an essential part of a nations identity, so unified and morally inspired designs can have a real impact on how citizens see themselves within their country.
Key Themes Behind This Trend
- Rebranding of Nations
- The trend of rebranding a country's visual identity to reflect its values is growing and presents opportunities for graphic designers.
- National Iconography
- The use of national symbols and iconography as a basis for new designs across industries is on the rise, offering opportunities for innovation for designers.
- Morally-inspired Design
- Designs that incorporate moral values are becoming popular, with potential to disrupt industries by cultivating brand loyalty based on shared values.
Where This Applies
- Graphic Design
- The graphic design industry can capitalize on opportunities to create visually appealing and impactful designs for countries, cities and corporations.
- Tourism
- Countries, cities and regions that undergo a rebrand can attract tourism through their refreshed visual identity that tells a new story.
- Marketing and Advertising
- Marketers and advertisers can create campaigns around a country's rebrand to raise awareness and sell products that align with the country's values.
