The Selfridges Rental Collection helps to make wearing designer labels accessible, as it gives people the chance to borrow purses and gowns for just a fraction of their retail price. For the creation of the rental program, Selfridges teamed up with clothing sharing platform Hurr so that people can access dozens of designer labels from Selfridges' archive. As well as being eco-friendly, the service is also greatly flexible, as renters can choose to borrow the pieces for just four days or up to 20.
The eco-conscious retail solution appeals to young shoppers who are interested in shared ownership, especially since the rental program makes it possible to rent pieces for just a few hundred dollars that would ordinarily cost thousands to buy at retail price.
Image Credit: Selfridges
Why This Trend Is Growing
- Luxury Fashion Rentals
- Opportunity for disruptive innovation in the fashion industry by offering access to high-end designer labels through rental services.
- Clothing Sharing Platforms
- Disruptive innovation opportunity in the sharing economy by creating platforms that enable individuals to borrow and rent clothing items.
- Eco-friendly Fashion Solutions
- Opportunity for disruptive innovation in the fashion industry by providing sustainable and environmentally-friendly alternatives to traditional retail.
Industries Being Reshaped
- Fashion Rental
- Disruptive innovation opportunity within the fashion rental industry by partnering with luxury retailers to offer access to designer labels at a fraction of the retail price.
- Clothing Sharing Platforms
- Disruptive innovation opportunity in the sharing economy by creating online platforms that facilitate the borrowing and lending of clothing items.
- Sustainable Fashion
- Opportunity for disruptive innovation in the fashion industry by developing sustainable and eco-friendly fashion solutions that appeal to environmentally-conscious consumers.
