Artist Mike Mellia Comments on Society's Technology-driven Vanity
Meghan Young — July 23, 2014 — Fashion
References: mikemellia & coolhunting
This selfie culture photo series explores the idea of vanity in modern technology-driven societies. Cleverly titled, 'A Selfie a Day Keeps the Doctor Away,' the mastermind behind the series writes, "In social media, the prototypical "selfie" usually lies at one of two extremes: either mundane normalcy or unbridled megalomania. My Instagram account examines how social media is influencing self-portraiture."
Created and shot by Mike Mellia, which is known for his portraiture, this selfie culture photo series maintains his appreciation for classical art. Poised and pensive, the images all follow a similar formula save for some props such as turbans, swaths of silk and cigarettes. Each image is accompanied by a witty quip such as, "That one time I founded the Roman Empire" and "That one time I beat up Clint Eastwood."
Created and shot by Mike Mellia, which is known for his portraiture, this selfie culture photo series maintains his appreciation for classical art. Poised and pensive, the images all follow a similar formula save for some props such as turbans, swaths of silk and cigarettes. Each image is accompanied by a witty quip such as, "That one time I founded the Roman Empire" and "That one time I beat up Clint Eastwood."
Trend Themes
1. Selfie Culture - Opportunity to develop new products and services emphasizing self-portraiture and vanity on digital platforms.
2. Social Media Influencer Culture - Opportunity to tap into the growing market of social media influencers and help brands create authentic content.
3. Digital Art - Opportunity to explore the intersection of classical art and modern technology-driven societies through unique digital art installations.
Industry Implications
1. Photography - Opportunity to offer new services for photoshoots and expand on the concept of self-portraiture in the digital age.
2. Advertising & Marketing - Opportunity to create impactful advertising campaigns by leveraging the trends driving social media influencer culture.
3. Art & Culture - Opportunity to showcase disruptive and unique digital art pieces that explore the impact of technology in modern society.
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