StarKist recently added to its line of seasoned Tuna Creations with a trio of Asian-inspired flavors: BOLD Spicy Korean Style with Gochujang, BOLD Red Curry with Coconut and Tuna Creations Ginger Sesame.
The all-new premium on-the-go tuna products take inspiration from internationally inspired flavors to help consumers enhance their meals in interesting ways. Unlike canned tuna products, these ones are conveniently packaged in no-drain pouches with wild caught tuna that can be enjoyed as-is straight out of the pouch or alternatively, added to a meal for a quick, satisfying and flavorful source of protein.
With its newly launched web store, StarKist is now allowing consumers to mix and match the flavors that they want to shop with ease by assembling their own custom multi-packs.
Key Themes Behind This Trend
- Premium On-the-go Tuna
- The rise of premium, convenient and flavorful on-the-go tuna products opens up opportunities for food companies to create innovative and globally-inspired flavors.
- No-drain Packaging
- The introduction of no-drain pouches for tuna products presents an opportunity for packaging companies to create more convenient and user-friendly options for consumers.
- Customized Multi-packs
- The trend of allowing consumers to assemble their own custom multi-packs through web stores provides an opportunity for businesses to enhance personalization and cater to individual preferences.
Where This Applies
- Food Industry
- Food companies can capitalize on the demand for convenient and flavorful on-the-go tuna by creating new, globally-inspired flavors.
- Packaging Industry
- Packaging companies can innovate and create more convenient and user-friendly options for consumers with the introduction of no-drain pouches for tuna products.
- Retail Industry
- Businesses in the retail industry can utilize the trend of customized multi-packs to enhance personalization and cater to individual preferences.
