The StarKist Smart Bowls are a new line of prepackaged meal products for consumers seeking a way to enjoy a flavorful bite to eat when at home or out of the house. The bowls are crafted with seasoned grains, vegetables and wild-caught tuna all served in a single-serve pouch to prioritize ease of consumption when enjoying them out of the house. The products are inspired by grain bowls found at many restaurants and quick-serve stalls, and are priced at $1.25 with 180-calories or less in each serving and 10-grams or more of protein.
VP of Marketing and Innovation Tom Aslin spoke on the StarKist Smart Bowls saying, "Smart Bowls’ introduction was inspired by the popularity of grain bowls- today’s health-conscious consumers are looking for more convenient options that include lean proteins, vegetables, and grains."
Why This Trend Is Growing
- Prepackaged Meal Products
- The rise of prepackaged meal products is an opportunity for companies to capitalize on the increased demand for convenient, healthy meal options.
- Single-serve Pouches
- The use of single-serve pouches for food products allows for ease of consumption when on-the-go and opens up opportunities for portable food innovations.
- Inspiration From Restaurant Foods
- Drawing inspiration from popular restaurant foods, such as grain bowls, can lead to the creation of new and unique product lines to meet consumer demand for healthy and flavorful meal options.
Industries Being Reshaped
- Consumer Packaged Goods
- Consumer packaged goods companies can leverage the trend of prepackaged meal products to create new or innovative product lines that cater to health-conscious and convenience-seeking consumers.
- Food and Beverage
- In the food and beverage industry, there is a growing opportunity to create unique and flavorful portable food products, such as the StarKist Smart Bowls, for consumers on-the-go.
- Quick-service Restaurants
- Quick-service restaurants can explore the trend of single-serve food pouches, as seen in the StarKist Smart Bowls, to create portable meal options that meet consumer demands for convenience and healthy eating.
